New CEO at Liftup A/S

31 March 2017

As of March 20th 2017, Søren Elisiussen has joined Liftup A/S as new CEO. Over the recent years, Liftup A/S’ revenue has increased by an annual 35-39 %, in line with the strategy plan.

Due to continued increased growth at Liftup A/S, the board of directors and the executive management has decided to bring new qualifications and experience with high growth rates and operating subsidiaries outside Europe to Liftup A/S. Recently, Liftup A/S initiated the search for a new CEO and as of March 20th 2017, Søren Elisiussen joined the company.

Søren Elisiussen comes from the company Arcon-Sunmark A/S where he was CEO since April 2012. Søren has a background in the wind turbine industry and has extensive experience within development of global service concepts and operating companies with high growth.

About the future at Liftup A/S, Søren Elisiussen states: “Liftup is an innovative company that develops and markets new and ground-breaking products within the field of welfare technology. The product range is incredibly exciting and Liftup has experienced and passionate employees, dedicated to creating equal opportunities for all and it’s a privilege to have the opportunity to work in such a team. I look forward to the collaboration and to be a part of the journey we are heading out on.”


Former CEO focuses forward on the innovation at Liftup A/S

As a co-founder of Liftup A/S, the former CEO, Flemming Eriksen, has been a part of the driving force in the development of the company and he has been in the lead on the development of the strategic plan. Flemming Eriksen will stay in the the company but will focus his efforts on innovation and business development in Liftup A/S, going forward.

Flemming Eriksen states: “I am very dedicated to innovation and business development and it has been a privilege to manage Liftup which markets products that make a difference in people’s daily lives. The company has, as planned, developed from a startup company to an industrial company with rapid growth. With Søren on board, I look forward to – once again – be able to focus on working with innovation.”

Over the recent years, Liftup A/S has followed the strategy plan for growth and has now completed the change in executive management. The plan for the future is continued growth. The growth will come from both geographic expansion and introduction of new products and solutions.


For more information, contact:

  • Chairman of the board at Liftup A/S, Axel Nørskov Laursen, telephone number: +971569819351 or e-mail:


Read the official press release here >

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