New Sales and Marketing Director

31 March 2021

Liftup wants to make life quality innovations available to private individuals.

“We want to take our experience from the professional segment - where Raizer helps persons who have fallen and spare healthcare staff every day - and make the solution available to private individuals. It requires new skills,” says Søren Elisiussen, CEO at Liftup A/S.

Photo: Søren Elisiussen, CEO at Liftup. 

Liftup therefore welcomes Rene Vestergaard, who will join Liftup as Sales and Marketing Director after Henrik Haugaard.

Rene Vestergaard comes from a position as Sales & Marketing Director at TEFCOLD, and has previously worked as an independent business consultant and Regional Director Americas for Royal Unibrew and is ready to take the lead in fulfilling Liftup's ambitious growth ambitions.

“Like so many other companies, Liftup has been hit by the Corona crisis in 2020, but has adapted to the situation and used it to develop and launch new products, also targeting the private segment and sales via online channels,” says Rene Vestergaard. 

Photo: Rene Vestergaard, Sales and Marketing Director at Liftup. 

It is important to us to emphasize that the attention on the private segment and online sales for Raizer M does not take away our main focus on building strong partnership around the world focusing on sales to the professional segments for welfare technologies.

Henrik Haugaard Partner in Liftup, has been head of sales and marketing since 2006. He has decided to prioritize family and hobbies - and at the same time create an opportunity to add new competences to Liftup.

“Liftup is developing rapidly and is currently expanding into new markets with new products. I believe the timing is now right to add new perspectives and to accelerate the development of marketing via digital media while I intensify the collaboration with our partners and distributors in strategically selected markets," says Henrik Haugaard.

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