Cookie and Privacy Policy

A cookie is a small text file which is sent to your web browser by a website visited by you. It helps the website to remember information about your visit, like your preferred language and other settings. This will make your next visit easier and the site more useful to you. Cookies are essential for improving the user experience.

We use cookies for many purposes. We use them to remember your search preferences making the related readings offered more relevant for you; to gather statistics on the number of visitors to our website; to assist you when registering for our services and to protect your data.

In this manner we can adapt and create contents and services to conform with your interests and requirements and those of other users. The collected data are used only to optimize and improve our website.

By visiting and using this website, you accept our cookie policy and the collection of your data.

Use of Google Analytics

This website uses Google Analytics, a web analytics service offered by Google Inc. (Google). Liftup uses cookies to analyse the users’ visits to our website. The information is generated by the cookie and gives information on users’ navigation on the website. The information is typically transferred to a Google server in the USA and stored there. If IP anonymisation is activated on the website, your IP address will be abbreviated. Only in rare cases the complete IP address will be transmitted. On behalf of Liftup, Google will make use of the information to evaluate the website user; to run website activity reports and to service Liftup with additional internet related services. It is part of the agreement that IP addresses cannot be correlated with other data. As user you can always decline the use of cookies in your browser settings, but it should be underlined that not all parts of the website can be used in full without your acceptance of cookies. You can also resist that data are generated by cookies and then sent to Google, including your IP address, by downloading a plugin via this link:

Use of Google Conversion Tracking

As part of the use of Google Analytics, this website uses conversion tracking which is an analysis service tool offered by Google Inc. Clicking on an advertisement delivered by Google, places a cookie in your browser. The cookie expires after 30 days. If you do not want to participate in such tracking, you can make objections by changing your browser settings regarding the use of cookies.


Privacy policy

In general

Personal data are all kinds of information which to some extent may be referred to you. When you use our website, we collect and retain a number of such data. E.g. this happens when accessing our contents, when signing up for our newsletter, when participating in competitions or research investigations, when registering as user or subscriber as well as other use of services or when placing an order via the website. We typically collect and retain the following type of data: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and your website navigation (interests). To the extent that you explicitly accept and by yourself enter the data, we will further retain: Name, phone number, e-mail, address and payment data, typically in connection with creating a login or making a purchase.


We have taken technical and organizational steps to make sure that your data will not by chance or illegally be deleted, published, lost, deteriorated or get into the knowledge of unauthorized persons, be misused or in any other way be retained against the law.


The data are used to identify you as user and show you the advertisements which in all probability will be of interest to you; to register your orders and payments and to be able to deliver the services you require, e. g. sending you our newsletter. Additionally, we use the information to optimize our services and contents.

Period of retention

Data are kept for a period of time in compliance with legislation and are deleted when no longer necessary. The period of retention depends on the character of the information and the reason for retaining it. Therefore, it is not possible to indicate in general terms after how long time personal data will be deleted.

Disclosure of data

Data regarding your use of the website, advertisements requested and maybe clicked on, geographical location, gender and age segment etc. may be disclosed to third parties to the extent that they are known to us. The information will be used to target our advertising.

Additionally, we use third parties to retain and process data. These third parties will process the data on our behalf only and are not permitted to use the information for their own purposes.

Personal data such as name and e-mail etc. will only be disclosed if you have accepted it. We only use data processing services in the EU or in countries which will protect your data adequately.

Insight and objections

You are entitled to gain insight into the personal data which we have retained about you. Further you are at any time entitled to oppose to the collection and to the further retention of your personal data. You may also withdraw your acceptance that your personal data are retained. If the data retained about you are incorrect, you are entitled to have them rectified or deleted. Any such query may be addressed to: If you wish to make a complaint about our retention of your personal data, you have the possibility to make a complaint to the Danish Protection Agency.


The website is owned and published by

Liftup A/S

Hagensvej 21

DK-9530 Støvring

Phone: +45 9686 3020


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