Cookie and Privacy Policy

Last updated: 08-05-2026

1. Introduction
This privacy policy explains how Liftup.dk collects, uses, stores, and protects personal data when you visit our website, contact us, subscribe to our communications, or use our services. Personal data means any information that can directly or indirectly identify you, such as name, email address, IP address, cookie data, and order information.

We process personal data in accordance with the General Data Protection Regulation (GDPR), the Danish Data Protection Act, and applicable ePrivacy/cookie rules.

2. Data controller
The data controller for the personal data collected through this website is:
Liftup A/S
Liftup A/S, Hagensvej 21, 9530 Støvring, Denmark
CVR no.: DK-1015 3964
Email: mail@liftup.dk or marketing@liftup.dk
Phone: +45 9686 3020

3. What we collect
We may collect the following categories of personal data:
- Contact details, such as name, email address, phone number, company name, geographical area.
- Technical data, such as IP address, device type, browser type, operating system, and unique identifiers.
- Usage data, such as pages visited, clicks, traffic sources, and navigation patterns.
- Communication data, such as messages sent through contact forms, email inquiries, or support requests.
- Marketing and newsletter data, such as subscription status and communication preferences.

4. Why we use data
We process personal data for these purposes:
- To operate and maintain the website.
- To respond to inquiries and provide customer support.
- To send newsletters or marketing materials where you have consented or where permitted by law.
- To process orders, offers, deliveries, and related administration.
- To analyze website performance and improve user experience.
- To detect fraud, misuse, or security incidents.
- To comply with legal obligations.

5. Legal basis
We only process personal data when we have a lawful basis under GDPR, including:
- Consent, for example for newsletters and non-essential cookies.
- Contract, when processing is necessary to fulfill an order, quote, or request.
- Legal obligation, when we must retain or disclose information under law.
- Legitimate interest, for example to maintain website security, improve our services, or analyze traffic, provided your rights do not override our interests.

6. Cookies and tracking
We use cookies and similar technologies to make the website function properly, measure traffic, and, where applicable, support marketing and personalization. Strictly necessary cookies may be used without consent, but analytics and marketing cookies should only be used after valid consent where required.
You can withdraw or change your cookie consent at any time through the cookie settings on the website. Where required, the website should allow users to refuse non-essential cookies without losing access to the service. Read more about the cookies policy below.

7. Sharing of data
We may share personal data with trusted service providers that help us operate the website and our business, such as IT hosting providers, email services, analytics providers, payment processors, and logistics partners. These service providers may only process personal data on our instructions and must protect it appropriately.
We may also disclose personal data if required by law, by a court order, or by a public authority.

If we use third parties for website analytics, marketing, or other services, data about your use of the website, the ads you see or click, geographic location, and similar information may be shared with those third parties to the extent such information is collected and used by us. You can see which third parties are involved in the cookie section below.

We only use data processors that are located in the EU/EEA or in countries that provide an adequate level of protection. If personal data is transferred outside the EU/EEA, we may share it with trusted partners outside the EU/EEA, and we ensure that the transfer is protected by an appropriate legal mechanism, such as the EU Commission’s Standard Contractual Clauses or another valid transfer basis.

8. Storage and retention
We keep personal data only for as long as necessary for the purpose for which it was collected, or as long as required by law. When data is no longer needed, it is deleted or anonymized securely.

For example:
- Newsletter data is kept until you unsubscribe.
- Customer and order-related data is kept for the period required by accounting and consumer law.
- Inquiry emails are kept only as long as needed to handle the request and document correspondence.

9. Your rights
You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate data.
- Request deletion of your data in certain cases.
-Restrict or object to processing in certain cases.
- Withdraw consent at any time, where processing is based on consent.
- Receive certain data in a portable format, where applicable.
- Lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe your rights have been infringed.

10.Security
We have taken technical and organizational steps to make sure that your data will not by chance or illegally be deleted, published, lost, deteriorated or get into the knowledge of unauthorized persons, be misused or in any other way be retained against the law.

11. Changes
We may update this privacy policy from time to time. The latest version will always be available on this page, and material changes may be communicated where appropriate.

12. Contact
If you have questions about this privacy policy or our processing of your personal data, contact us at:

Liftup A/S
Hagensvej 21, 9530 Støvring, Denmark
Email: mail@liftup.dk
Phone: +45 9686 3020